VH1 TO LAUNCH NEW IMMERSIVE AND INTERACTIVE THREE-IN-ONE BRAND APP
Functionality to Include TV Everywhere On-Demand Viewing for Current and Retro Shows, New Form Content, Co-Viewing and More
“CrazySexyCool: The TLC Story” To Be Made Exclusively Available in App Following Televised Premiere on October 21
New York, October 17, 2013 – VH1 today announced the launch of a new three-in-one video, new form content, and co-viewing app. Beginning today, fans will be able to download the new VH1 app for free on iPhone and iPad. As an introduction to the app, VH1 will make its highly anticipated biopic, “CrazySexyCool: The TLC Story” exclusively available in the app following its televised premiere and encore on Monday, October 21 at 9pm ET/PT.
“VH1 has some of the most loyal, passionate and social audiences in television,” said Kristin Frank, Executive Vice President of Connected Content for MTV, VH1, CMT and Logo. “With the launch of this app, we’ve created yet another content platform for them to enjoy on-demand viewing of current and retro hits, connect directly with their favorite stars and other fans, as well as discover new form content that’s endemic to web, mobile and social. “
The app provides fans unmatched access to a library of current episodes and full seasons of hits including “Love & Hip Hop,” “Basketball Wives,” “Mob Wives” and “Black Ink Crew,” as well as retro favorites including “Celebrity Rehab,” and “Fantasia For Real” via TV Everywhere. Access to full-length episodes in the VH1 app will be included as part of a subscriber’s TV service package from any one of ten distributors, including AT&T U-verse, Bright House Networks, Cablevision, DIRECTV, EPB Fiber Optics, Hawaiian Telcom, RCN, Suddenlink, Time Warner Cable and Verizon FiOS, which collectively reach almost 50 million homes. Subscribers simply need to verify their subscription by signing in with their distributor credentials to watch full episodes. All users will be able to access exclusive original content that extends the narrative of the show, including after shows, cast interviews and original webisodes.
As an introduction to the app, VH1 will make its highly anticipated biopic, “CrazySexyCool: The TLC Story” exclusively available in the app following its televised premiere and encore on October 21 at 9pm ET/PT. The film, written by screenwriter Kate Lanier (What’s Love Got To Do With It, Set it Off) and directed by Charles Stone III (Drumline, Paid in Full), chronicles TLC’s humble beginnings in Atlanta and unprecedented rise to fame in the ’90s, stars KeKe Palmer (Akeela & The Bee) as Chilli, Drew Sidora (Step Up) as T-Boz, and Lil Mama (America’s Best Dance Crew) as Left Eye, who died in a car crash in 2002.
The app will mark the debut of VH1 Snack, an unapologetically bite-sized pop culture-infused connected content lab focused on new-form video content and new approaches to development and production. At launch, original new form content will include:
? I’m on the List: Who’s really “Behind the Music”? VH1 Snack’s new animation series recounts the backstage antics of your favorite musicians as told by the women who knew them best.
? Super Hand Models: Watch out! The claws will come out at the Dona Mano Hand Modeling Agency. Glamour, Intrigue and French Tips form the backdrop for this delicious short-form soap. And by the way, it’s all acted out on miniature sets, by actual hands.
? Rock Stories: Matt Pinfield has been living, breathing and interviewing musicians since the ‘80s and he has the stories to prove it. This is Matt’s oral history of sex, drugs and rock n roll.
The new app will offer a new co-viewing “Connect” experience that will filter the best tweets from Twitter and allow fans to discuss their favorite shows and characters in real time with other fans or with the show’s cast on the app or via Facebook. The app will also feature new functionality that will provide a contextualized overlay to the live viewing experience, including sharing behind-the-scenes stories and facts about the shows, characters and storylines, including synced content polls, quizzes, factoids, videos, photos and audio.
VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, and extensive video on VH1.com. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.vh1press.com.