Jill Scott’s talking and VH1 viewers are listening. The 16th season kickoff of “VH1 Storytellers“ with Jill Scott scored the highest rating for the franchise since Bon Jovi’s edition in 2000. The show averaged a .5 in the P18-49 demo with 723,000 total viewers (P2+) during Monday night’s 11PM premiere. The premiere also ranked #1 in the franchise’s history among Women 18-49 impressions, averaging 463,000.
Additionally, Jill’s “VH1 Storytellers” performance proved hot on social media as #Storytellers trended number one on Twitter in theU.S.and World Wide for almost the entire, hour-long show. Also, the show tallied nine other trending topics during the premiere and continued to build social chatter with multiple trending topics during repeat airings. Finally, SocialGuide reports it was the #7 most social (non-sports) cable show of the night.
Performing before a packed house at the Hammerstein Grand Ballroom in NYC, Jill added a truly narrative spin to her “VH1 Storytellers” by acting out different characters to illustrate some of the influences behind her beloved music. Highlighting the many different roles women take on in their lives, Scott portrayed a “Round the Way Girl,” a bride-to-be, an intellectual and more. Her hour-long episode featured Scott performing a selection of hits including “Come See Me,” “Golden,” and “Blessed” from her new album “The Light of the Sun.”
The “VH1 Storytellers” season continues with premieres of Jason Mraz (Friday, 6/1 at 11PM ET/PT), Norah Jones (Friday, 6/8 at 11PM ET/PT) and Grace Potter and the Nocturnals (Friday, 6/15 at 11PM ET/PT).
For more information and to view sneak preview clips, go to http://storytellers.vh1.com/.