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Napster Documentary in Theatrical Showings in Late June

In Advance of July 1st Bow On Demand


Flagship VH1 “Rock Doc” Piles on Accolades, Leads Debate on Online Content Distribution

Trailer at:

NEW YORK, NY- May 20, 2013- Following its triumphant debut at SXSW® and Toronto’s Hot Docs, VH1 is presenting summer theatrical and VOD runs of its VH1 Rock Doc DOWNLOADED, the comprehensive music and technology documentary from noted filmmaker and actor Alex Winter.

“VH1 is so proud of this timely project, and we want to showcase it in as many ways as possible,” said Brad Abramson, Vice President, Programming and Production, VH1.  “Alex has been the perfect partner and has created a film that matches the high-quality caliber and pop culture impact of other award-winning ‘Rock Docs’ that we’ve taken to theatrical.”

“This project has been important to me for many years and it’s been great to see it realized with the team at VH1 Rock Docs,” said director Alex Winter “We’ve had a very strong festival run so far and I look forward to getting it out to a wider audience.”

The film will open at Manhattan’s Village East Cinema on Friday, June 21 and the Sundance Sunset Cinemas in Los Angeles on June 28.  Additional theatrical bookings are scheduled for Albuquerque, Austin, Chicago, Columbus, Grand Rapids, Martha’s Vineyard, San Francisco and Seattle, as well as other cities to be announced, in partnership with specialty distributor Richard Abramowitz of Abramorama.

On July 1, the film will debut on all leading On Demand platforms including iTunes, Amazon Instant Video, Comcast, DirecTV, Time Warner Cable and XBOX, in partnership with digital entertainment curator FilmBuff. “DOWNLOADED speaks directly to the current conversations around the ownership of digital content that we deal with daily,” says Steven Beckman, FilmBuff’s Head of Content Partnerships.

DOWNLOADED, years in the making and part of VH1’s celebrated, Emmy-winning series of Rock Docs, previewed in 2012 at SXSW and had its world premiere there last March with appearances by several of the film’s subjects, including Napster founders Shawn Fanning and Sean Parker; DJ Spooky; musician and activist Chuck D; musician and John Perry Barlow, co-founder of the Electronic Frontier Foundation. 

DOWNLOADED focuses on the advent of digital media sharing, including the rise of game-changing company Napster and its controversial online pioneers Shawn Fanning and Sean Parker. The digital revolution ultimately created a technology paradigm shift and upended both the music industry and music artists, and changed the world. The film features insights from such well-known artists and figures within the music industry as: The Beastie Boys’ Mike D; Noel Gallagher; Henry Rollins; former Sony Music Chairman Don Ienner; former record producer and Island Records founder Chris Blackwell; Sire Records co-founder Seymour Stein; Grateful Dead lyricist, poet, essayist and “cyberlibertarian” activist JP Barlow; Hilary Rosen, former CEO of the Recording Industry Association of America; Harvard law professor and political activist Lawrence Lessig, and other industry executives, government officials and leaders in the world of civil and digital rights.

VH1 produced DOWNLOADED for its Emmy Award-winning film series VH1 Rock Docs, whose films have included the Emmy Award winning ANVIL! THE STORY OF ANVIL, THE US VS. JOHN LENNON,  SOUL POWER,  MARLEY and more. Ultimately, following the theatrical and On Demand windows, VH1 will air the film, most likely in 2014.  In the meantime it serves as a standard bearer of its Rock Docs program.

DOWNLOADED is written, directed and executive produced by Alex Winter and executive produced by Maggie Malina. Consulting producer is Thom Zimny; music is composed by DJ Spooky; editor is Jacob Craycroft and the director of photography is Anghel Decca.  Executive Producers for VH1 are Brad Abramson, Warren Cohen, Rick Krim, Bill Flanagan, Shelly Tatro, and Jeff Olde.

Winter produced DOWNLOADED under Trouper Productions, the entertainment production entity he founded in 2006. In addition to DOWNLOADED, Trouper projects include commercials, music videos two hugely successful TV movies for Cartoon Network; BEN 10: RACE AGAINST TIME and the Emmy-nominated BEN 10: ALIEN SWARM.  ( Alongside his myriad projects, Winter’s managed to maintain a busy career directing commercials and music videos.

About VH1

VH1 delivers the ultimate mash-up of music, pop culture and nostalgia for adults who still want to have fun.  VH1 is available in 99 million households in the U.S.  VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, VH1 Mobile and and @VH1, the hub for all things music and pop culture.  VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms.  For more information, go to,, or the VH1 Facebook page.  Follow us on Twitter @VH1PR.    

About VH1 Rock Docs

VH1’s Emmy Award winning Rock Docs are feature-length documentaries that tell unique stories of artists and music from a wide range of genres, styles and musical perspectives.  VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, and extensive video on  VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms.  For more information, go to or visit, the VH1 Facebook page and @VH1 on Twitter.

About Abramorama

Richard Abramowitz’ Abramorama is an industry leader in the personalized, focused form of film marketing/distribution that bypasses traditional film studios and their methodology, providing invaluable distribution alternatives to current content makers and owners.  Abramorama’s recent distribution projects include: FLOWERS OF WAR, SENNA, THE WAY, PASSIONE and EXIT THROUGH THE GIFT SHOP.  He is also a founding partner in Area23a, which is devoted to the distribution of performance and social issue films, the distinguishing factor being a post-screening component of live music, a lecture or panel discussion. The initial films from Area23a include REVENGE OF THE ELECTRIC CAR, TEENAGE PAPARAZZO, SOUNDTRACK FOR THE REVOLUTION, AMERICAN HARMONY, THEY CAME TO PLAY, THE MIGHTY UKE, ROBERT BLECKER WANTS ME DEAD, and INGREDIENTS.

About FilmBuff                                                                                                                                                                            

Founded in 2007, New York-based FilmBuff is the leading distributor of incomparable digital entertainment.  The company draws upon its deep relationships within the film industry to curate content that consistently informs, entertains and inspires.  FilmBuff designs innovative digital strategies to supply content to all on-demand outlets.  Serving as a bridge between filmmakers and audiences, FilmBuff actively engages in conversations with fellow entertainment lovers through its exclusive access, original content and unique voice.  Find FilmBuff content on all cable, satellite and telco services, game consoles, online retailers, wireless platforms and hardware manufacturers worldwide.  Connect with FilmBuff at and @filmbuff. 


Media Contacts:        PMG, 323.337.9042  Henry Eshelman

VH1 Contacts:            Nyle Washington 212-846-5575                                                          

                                  Jake Slane 310-752-8370