Old Navy Launches the “Million Minute Challenge” in Conjunction with The USO Presents “VH1 Divas Salute The Troops”
Old Navy Customers Donate Phone Time to Support USO Operation Phone Home®, Making It Easier For
U.S. Troops Overseas To Stay In Touch With Their Families This Holiday Season
The USO Presents “VH1 Divas Salute The Troops” concert event will be televised on Sunday,
December 5 at 9:00 p.m. ET/PT on VH1 and internationally courtesy of the Armed Forces Network
SAN FRANCISCO, CA – November 30, 2010 – Old Navy, the exclusive retail apparel sponsor of The USO Presents “VH1 Divas Salute The Troops,” is calling upon its customers to help make this holiday season brighter for service men and women around the globe. From Friday, December 3 through Thursday, December 9, Old Navy and its customers will aim to raise one million minutes for USO Operation Phone Home®, which provides the time to U.S. troops stationed around the world to help them stay connected to their loved ones at home. Minutes can be bought in-store or online at OldNavy.com during the weeklong challenge – 100-minutes for $5.00. Additionally, Old Navy Facebook fans can donate even more minutes during the week just by “checking-in” to an Old Navy store with their mobile device and claiming a Facebook charity Deal; Old Navy will make a 100-minute, $5.00 donation to USO Operation Phone Home® for every in-store check-in. For store locations, please visit www.oldnavy.com.
“Old Navy understands the importance of family,” said Tom Wyatt, president of Old Navy. “Together with our customers, we hope that supporting USO Operation Phone Home with one million minutes will provide comfort, hope and joy over this holiday season for our troops overseas and their families at home.”
“When we learned from the USO that staying connected to their families is a main issue for service men and women stationed overseas, we took the opportunity to bring the USO and Old Navy’s national footprint together to build a great promotion tied to this year’s Divas show,” said Mark McIntire, senior vice president, Integrated Marketing, VH1. “We are excited to play a part in Old Navy’s initiative to bring U.S. troops and their families closer this holiday season.”
Featuring a wide range of incredibly talented artists, “VH1 Divas Salute The Troops” is gearing up to be a memorable night full of all-star musical performances. This year, Katy Perry, Sugarland, Keri Hilson, Nicki Minaj and Grace Potter & The Nocturnals will come together to honor our nation’s service men and women with a special concert event at the Marine Corps Air Station (MCAS) Miramar in San Diego, CA. Also a part of the incredible lineup, Paramore will perform overseas for troops stationed in the Middle East. Comedian Kathy Griffin will serve as Host for the evening. The USO Presents “VH1 Divas Salute The Troops” concert event will be televised on Sunday, December 5 at 9:00 PM ET/PT on VH1 and internationally courtesy of the Armed Forces Network.
Special guests and performers for the show include Ann and Nancy Wilson of Heart who are set to perform with Grace Potter & The Nocturnals and comedian Jeffrey Ross. Brandy, super-model Marisa Miller along with Nicole “Snooki” Polizzi and Mike “The Situation” Sorrentino from “Jersey Shore” will join the show as presenters. For the latest news and details about the show, visit Divas.VH1.com and USO.org.
About Old Navy:
Old Navy originated in 1994 and quickly became one of the world’s most successful brands, offering customers the latest fashion at great prices. Today, the brand continues to offer on-trend apparel and
irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment. To learn more, visit www.oldnavy.com.
About the USO:
The USO (United Service Organizations) lifts the spirits of America’s troops and their families millions of times each year at thousands of places worldwide. We provide a touch of home through centers at airports and military bases, top quality entertainment and innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops and their families, wounded warriors and their families, and the families of the fallen.
The USO is a private, non-profit organization, not a government agency. We rely on the generosity of our volunteers and donors. In addition to individual donors and other corporate sponsors, the USO is supported by Worldwide Strategic Partners American Airlines, AT&T Inc., BAE Systems, The Boeing Company, Clear Channel Communications, The Coca-Cola Company, Gallery Furniture, Lockheed Martin, Microsoft Corporation, Northrop Grumman Corporation, Procter & Gamble and TriWest Healthcare Alliance. We are also supported through the United Way and Combined Federal Campaign (CFC-11381). To join us in this patriotic mission and to learn more about the USO, please visit www.uso.org.
About VH1 Divas:
Premiering on VH1 in 1998, “Divas” became synonymous with some of the most memorable live female vocal performances in television history. The show quickly became a highly anticipated annual phenomenon, generating speculation among music fans and industry executives on who would be part of that year’s telecast. In 2009, the “Divas” franchise returned to critical acclaim after a four year hiatus, reinvigorating the franchise with the best of current female performers that included Adele, Kelly Clarkson, Miley Cyrus, Jennifer Hudson, Leona Lewis and Jordin Sparks. Previous featured performers over the years included Diana Ross, Tina Turner, Cher, Mariah Carey, Celine Dion, Aretha Franklin, Mary J. Blige, Shania Twain, Faith Hill, Whitney Houston, Beyonce, Chaka Khan and many more. Connect with VH1 at VH1.com.