MTV/VH1/CMT ANNOUNCE “LIVE MUSIC DAY FESTIVAL,” THE WORLD’S LARGEST ONLINE/MOBILE-ONLY MUSIC FESTIVAL DURING O MUSIC AWARDS ON JUNE 19 FEATURING AN ECLECTIC MIX OF INDIE, ROCK, FOLK, COUNTRY, HIP HOP, POP AND R&B ARTISTS
FAN VOTES LAND 5 EMERGING ARTISTS AN OPPORTUNITY TO PLAY THE OMA STAGE WITH ONE BAND TO RECEIVE A ONCE-IN-A-LIFETIME OPPORTUNITY TO PLAY VMA WEEKEND AND RECEIVE MTV, VH1 OR CMT ARTIST SPOTLIGHT
MORE THAN 25 MILLION VOTES REGISTERED
New York and Nashville, June 4, 2013 – MTV/VH1/CMT today announced “Live Music Day Festival,” the world’s largest online/mobile music festival that will take place exclusively during O Music Awards, which kicks off on June 19th at 7pm ET/4pm PT and last for 24 hours. “Live Music Day Festival” will feature more than 50 bands and include an eclectic mix of indie, rock, folk, country, hip-hop, pop, and R&B artists.
“Live Music Day Festival” will play out during the groundbreaking O Music Awards, which honors the artists, innovators and fans impacting music and culture. Following the live performances, select clips will be available to view via each performer’s Artists.MTV/VH1/CMT page.
“O Music Awards have always served as a content lab to explore telling stories across multiple screens,” said Dermot McCormack, head of connected content for Viacom Music and LOGO Group. With this iteration, we’ve created the first-of-its-kind music festival that’s both connecting artists and fans and allowing them to participate in the awards and festival in new ways.”
The first batch of confirmed performers are (in alphabetical order):
Additional performers and presenters will be announced at a later date.
For the first time, O Music Awards will feature a “Make a Band Famous” award and opportunity. Artists/bands first opted into the contest via Viacom Music Group’s artist platform (Artists.MTV, Artists.VH1, Artists.CMT), with 10 semifinalists determined by internal committee and fan engagement. After nearly one million votes, the five top vote-getters, which will now play the O Music Awards are (in alphabetical order): Chill Moody, Darling Parade, The So So Glos, Striking Matches and Syd Arthur. During the live show, the band who scores the most votes will get a once-in-a-lifetime shot to play VMA weekend in August, as well as the distinction of becoming MTV’s Artist to Watch, VH1’s You Oughta Know, or CMT’s Listen Up highlighted band.
A nod to the growing popularity of the awards—since voting began on May 16 more than 25 million votes have been recorded, a 40% increase from the last cycle.
O Music Award categories epitomize the current state of music, culture and technology. Returning categories include “Digital Genius,” “Fan Army FTW,” “Best Web-Born Artist,” “Must Follow Artist on Twitter,” “Best Music App,” “Too Much Ass For TV” and “Best Artist Instagram.” Inaugural categories include “Next Big Scene,” which recognizes emerging genres and music trends; “Most Inspiring Fan Outreach,” honoring musicians who are leveraging digital platforms in innovative ways to reach their fans; “Analog Genius,” honoring artists who are using old technology in groundbreaking ways; and the “Friday, Friday Award,” a salute to viral trends that we wish would go away.
Leading the pack with two nominations each are Frank Ocean (Must Follow Artist on Twitter and Too Much Ass for TV) and Beck (Best Interactive Music Video and Analog Genius). Additional artist nominees include Justin Bieber (Fan Army FTW), Pussy Riot (Digital Genius), Macklemore & Ryan Lewis (Best Web-Born Artist), Miranda Lambert (Best Interactive Music Video), Ed Sheeran (Fan Army FTW), ?uestlove (Must Follow Artist on Twitter), Tyler the Creator (Best Artist Instagram), Demi Lovato (Fan Army FTW) and David Bowie (Too Much Ass for TV). Comedians Randy and Jason Sklar will serve as hosts.
Fans can log in to OMusicAwards.com via their Facebook or Twitter account and start voting for their favorite nominees. A Super Fan profile page and unique link will be auto-generated when fans cast their first vote. Fans are limited to 50 votes a day across all categories, but can increase this up to 1,000 votes per day by sharing their Super Fan Page link with friends and having them vote through their profile page on one of their top picks. Each of these votes count towards the nominee pick as a double-vote, and gets the used Super Fan page double points towards increasing theirvoting allotment.
Previous O Music Awards have included Chiddy of Chiddy Bang setting the record for the longest ever freestyle and Wayne Coyne and The Flaming Lips setting the world record for most shows played in a 24-hour period (multi-city).
Past O Music Award winners have included Bjork (Digital Genius Award), Kanye West (Best Tweet), Tokio Hotel (Fan Army FTW), Nirvana (Best Vintage Viral Video), Spotify (Most Addictive Social Music Service), Aquarium Drunkard (Best Independent Music Blog), Way Out West (Most Innovative Festival) and CrowdJuke (Best Music Hack).
The previous award shows have featured a myriad of performers that span multiple genres, including Mumford & Sons, The Flaming Lips and Robyn, and have been springboards to launch artists including Hunter Hayes, Foster the People, Mac Miller and Alabama Shakes.
Sponsors for O Music Awards are Pepsi, Twix and Sony Pictures.
Executive Produced by Lee Rolontz, Dermot McCormack and Rick Krim for Viacom. Produced by Paul Flattery. Directed by Ivan Dudynsky.